Swan Potato Starch Flour, 12 oz (340g)

Pure, all-natural potato starch that is naturally gluten-free and works as a superior thickener for puddings, gravies, and fruit sauces. In baking, a small amount added to flour produces a finer, more tender crumb in cakes and biscuits. A clean, versatile pantry ingredient for both everyday cooking and specialty baking.

Cream-coloured carton with the pink and blue swan roundel — old-fashioned mid-century American packaging for a European baking staple. Potato starch is the standard thickener across German, Danish and Swedish cooking, and the box names it in all three languages.

Potato starch does two things wheat flour cannot: it thickens sauces to a clear, glossy finish rather than a cloudy one, and it gives cakes an exceptionally light, tender crumb. It is also naturally gluten free, which makes it a genuine pantry staple for gluten-free baking rather than a niche item.

The box carries two full recipes, printed on the back:

Angel Food Cake — 6 eggs · 1½ cup sifted sugar · 1½ tsp grated lemon rind · 3 tbsp lemon juice · 1¼ cups Swan potato starch flour · ¼ cup boiling water. Bake at 300°F for 30 min, then 350°F for 40 min in an ungreased 10-inch tube pan; invert to cool.

Medium White Sauce (for gravies, creamed and scalloped dishes) — 2 tbsp butter or fat · 2 tbsp Swan potato starch flour · ¼ tsp salt · 1 cup milk, cream or stock.

Those recipes are a real asset for the product page — they answer "what do I actually do with this?" before the customer has to ask.