Balconi Italian Snack Cakes, 14.1 oz (400g)

Baked to European rules. Potassium bromate and azodicarbonamide, both used to treat flour in American baking, are not permitted in the European Union. Six food colours that are still common in American biscuits and iced cakes must carry a warning on the label here, so European bakers stopped using them. Titanium dioxide, used to make icing and coatings an opaque white, has been banned as a food colour in the EU since 2022. It is the same reason the ingredient list on the back of the pack is short.

Indulgent Italian snack cakes from Balconi, one of Italy's most beloved bakery brands. Each cake features a soft, airy sponge filled with a rich cream center — perfectly portioned for a sweet treat any time of day. Choose from three irresistible varieties: the classic Viennese with vanilla cream, the Strawberry Cake bursting with fruity flavor, and the decadent Choco Dessert layered with chocolate cream. Made in Italy with no artificial preservatives. A staple of European snack culture, now available at your door.